The goal was to highlight the YWCA headquarters located on a main street that funnels rush hour traffic into and out of downtown Cleveland.
The perimeter fence presented a bold, informative banner system announcing the 150th anniversary and celebrating their 150 years of service.
In concert, we gave an active voice to the entire building façade by presenting that the “YWCA is on a Mission.”
Blended images of whimsical illustration frame photos of YWCA participants in an engaging and inspiring graphic window system.
American Graphic Design Award for Wayfinding & Signage Design