Upon arrival at the Vitamix World Headquarters, visitors are greeted with Vitamix red reaching across the three-story façade and framing the main entrance. This bold gesture can even be seen through the trees.
Proceeding into the site, an illuminated “Welcome” sign is located on a stone wall that frames a 90-year-old oak tree that was on the site when the founding family located there.
Once inside the Vitamix main lobby, our firm employed a palette of metallic finishes for custom signage designed to announce the mission, vision and values of the company. Special spaces are signed using Vitamix red. Faux etched vinyl is applied to the glass of the conference rooms and interior walkways to inspire and provide privacy.