• Above the main entrance, the sign is internally illuminated.
    Above the main entrance, the sign is internally illuminated.
  • The high-rise sign and main entrance sign contain co-branded offerings and are both internally illuminated.
    The high-rise sign and main entrance sign contain co-branded offerings and are both internally illuminated.
  • The gas canopy has an illluminated sign box and visual branding elements appearing on the vertical columns that are aligned with the fuel dispensers.
    The gas canopy has an illluminated sign box and visual branding elements appearing on the vertical columns that are aligned with the fuel dispensers.
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GOASIS Travel Center

Our firm was first charged with designing a logo for GOASIS, the brand name for an upscale travel center. The logo expresses a comfortable place to stop “just over the hill” while traveling on a blue sky day.

The first sign the driver sees is the high-rise sign located at the highway exit. It announces the fuel pricing and upscale co-branding like Starbucks. The main entrance sign continues to inform the visitor with co-branded food and drink offerings.

On the site, the fuel canopy and dispensers reinforce the GOASIS brand in the use of the color palette and gestural elements from the logo.

Project Recognition

LOGO (2007)

Showcase book featuring works of excellence:
2,500 entries selected from 11,000

Global Corporate Identity 3 (2006)

Trademark/Logo Design

AAF Cleveland Addy Awards (2006)

Citation of Excellence for Logo

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