Our firm was first charged with designing a logo for GOASIS, the brand name for an upscale travel center. The logo expresses a comfortable place to stop “just over the hill” while traveling on a blue sky day.
The first sign the driver sees is the high-rise sign located at the highway exit. It announces the fuel pricing and upscale co-branding like Starbucks. The main entrance sign continues to inform the visitor with co-branded food and drink offerings.
On the site, the fuel canopy and dispensers reinforce the GOASIS brand in the use of the color palette and gestural elements from the logo.
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Citation of Excellence for Logo