Vitamix is a 4th generation, family-owned manufacturer of high-performance blending equipment. As the result of incredible growth, we helped our client with branding a major 3-story headquarters expansion. This begins with a visual statement of Vitamix red, powerfully reaching across the façade and framing the main entrance.
Visitors are greeted in the new main lobby by the CEO, Jodi Berg via an interactive touchscreen. Vitamix’s mission, vision and values support the 96-year legacy showcased with an historic timeline. Four shadow boxes feature the four previous leaders.
The brand is expressed throughout the interior including collaborative meeting spaces and a state-of-the-art culinary center named for Ruth Barnard, the wife of Bill Barnard. Bill, the second leader of Vitamix, was the son of the founder.
Award of Excellence – Office Architectural Design