• Visitors are welcomed by the interactive media wall (right) and an expansive projected animation.
    Visitors are welcomed by the interactive media wall (right) and an expansive projected animation.
  • The interactive monitor is located above the “TechToyBox” area. An array of the newest technology devices are available to try.
    The interactive monitor is located above the “TechToyBox” area. An array of the newest technology devices are available to try.
  • A friendly blackbird icon guides visitors to use the wireless touchpad.
    A friendly blackbird icon guides visitors to use the wireless touchpad.
  • By following the blackbird, patrons can explore the features available in TechCentral.
    By following the blackbird, patrons can explore the features available in TechCentral.
  • A dual-projected animation shuffles through a loop of 16 TechCentral features.
    A dual-projected animation shuffles through a loop of 16 TechCentral features.
  • Colorful icons animate to reveal features in TechCentral.
    Colorful icons animate to reveal features in TechCentral.

Cleveland Public Library
TechCentral Digital Media

Karen Skunta & Company designed a visual identity system and a branded environment for TechCentral, located at the Cleveland Public Library. We also designed several unique pieces of multimedia. Upon entering the space, patrons are greeted by a colorful and friendly interactive presentation on a large screen. They are invited to use a wireless device, located on the tabletop, to navigate through the six areas presenting the available TechCentral resources.

Two projectors are suspended from the ceiling and show an engaging, colorful animation on an adjacent wall that has been treated with a special projection coating. The content presents TechCentral facts and utilizes the family of icons.

View the Interactive TechCentral Video
View the TechCentral Projection Wall

Project Recognition

American Institute of Graphic Arts (2013)

AIGA Design 730 Award for TechCentral Integrated Campaign

Creativity International Awards 42 (2012)

Honorable Mention for the Cleveland Public Library TechCentral Campaign