• The illuminated exterior signage is located over the main entrance and two-story glass lobby. The   vertical sign at the far end of the building is  parallel to the roadway.
    The illuminated exterior signage is located over the main entrance and two-story glass lobby. The vertical sign at the far end of the building is parallel to the roadway.
  • Donor recognition appears throughout the site using metallic dimensional lettering.
    Donor recognition appears throughout the site using metallic dimensional lettering.
  • The terrazzo flooring contains brass donor disks sporting the branded "C" for Clemens Center.
    The terrazzo flooring contains brass donor disks sporting the branded "C" for Clemens Center.

The Clemens Center

The Clemens Center in Elmira, New York was undergoing a transformation and expansion of the performing arts center.

Named for Mark Twain, who spent his summers in Elmira, we were asked by the client to create a new typographic identity for “Clemens Center.”  The new branding is expressed throughout the site in a new signage system.

We designed the donor recognition signage to support the naming and to highlight a variety of gifts that were incorporated into the interior design of the site.