The Clemens Center in Elmira, New York was undergoing a transformation and expansion of the performing arts center.
Named for Mark Twain, who spent his summers in Elmira, we were asked by the client to create a new typographic identity for “Clemens Center.” The new branding is expressed throughout the site in a new signage system.
We designed the donor recognition signage to support the naming and to highlight a variety of gifts that were incorporated into the interior design of the site.