• The illuminated exterior signage is located over the main entrance and two-story glass lobby. The vertical sign at the far end of the building is parallel to the roadway.
    The illuminated exterior signage is located over the main entrance and two-story glass lobby. The vertical sign at the far end of the building is parallel to the roadway.
  • Donor recognition appears throughout the site using metallic dimensional lettering.
    Donor recognition appears throughout the site using metallic dimensional lettering.
  • The terrazzo flooring contains brass donor disks sporting the branded "C" for Clemens Center.
    The terrazzo flooring contains brass donor disks sporting the branded "C" for Clemens Center.
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The Clemens Center

The Clemens Center in Elmira, New York was undergoing a transformation and expansion of the performing arts center.

Named for Mark Twain, who spent his summers in Elmira, we were asked by the client to create a new typographic identity for “Clemens Center.”  The new branding is expressed throughout the site in a new signage system.

We designed the donor recognition signage to support the naming and to highlight a variety of gifts that were incorporated into the interior design of the site.

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