Our firm worked with the CMNH team – writer, curator and videographer – to create the exhibit celebrating the 45th anniversary of the discovery of the iconic “Lucy” specimen. The 1974 discovery of the 3.2 million-year-old fossil find propelled CMNH to international status in human origins research.
The content is organized in three themes located on the gallery walls:
• Lucy in the Field: The Discovery
• Lucy in the Lab: The Evidence and
• Lucy in Life: The Environment
The exotic geographic locations, scientific vernacular and awareness that the audience would be walking by, led us to suggest a “Q & A” format for content. Stunning panoramas of the Ethiopian landscape provided a true background for her story.
American Graphic Design Award for Environmental Graphics