Changeable signs guide customers to help themselves to blenders, accessories and recipe books.
A custom Vitamix red shelving unit holds 20 feet of product separated by storage areas concealed by backlit graphics.
The five styles of Vitamix refurbished blenders greet the customers as they walk into the store.
Vitamix staff and guest chefs conduct cooking classes demonstrating techniques shown on three monitors.
Customers can try and test the Vitamix machines in the customer experience areas.
The seating area is designed to display product and features a fresh herb garden.
The open floor plan takes advantage of the natural light and invites customer interaction.

Vitamix Store: A Culinary Exploration Center

Headquartered in Northeast Ohio since 1937, Vitamix was an early adopter of the whole-food movement. Vitamix blenders are considered the most versatile and durable in the marketplace. While Vitamix products are available at fine retailers, the company refurbishes units as part of a sustainability effort. The Vitamix Store in Solon, Ohio sells Certified Reconditioned machines that have gone through a meticulous 17-point inspection that supports the Vitamix brand.

Testing and tasting go hand-in-hand as customers experience a kitchen-centric 1,000 sq. ft. space. Eye-catching Vitamix red underscores the products. The demonstration area is the creative heart where customers use Vitamix machines in hands-on, inspiring culinary classes.