Playhouse Square is America’s largest performing arts center outside of New York City. The bustling entertainment district in downtown Cleveland attracts more than one million guests per year.
For many visitors, the 5-story garage, with an interior walkway to all the theaters, is the first point of contact. Our design team was engaged to revitalize the interior space and make a great first impression. Each floor covers 46,500 sq. ft.
We developed a completely new wayfinding and signage system that included visual elements from the district’s brand. Each level was transformed into a welcoming, colorful and memorable space.
The result is streamlined and elegant.
American Graphic Design Award for Wayfinding & Signage Design