• Level 1 illuminated gateway frames the elevator foyer and also allows access to the street.
    Level 1 illuminated gateway frames the elevator foyer and also allows access to the street.
  • Level 2 illuminated gateway leads directly to the theater walkway and elevators.
    Level 2 illuminated gateway leads directly to the theater walkway and elevators.
  • Level 3 illuminated gateway leads to the elevators.
    Level 3 illuminated gateway leads to the elevators.
  • Level 4 illuminated gateway leads to the elevators.
    Level 4 illuminated gateway leads to the elevators.
  • Level 1 column identification, suspended directional sign and parking office located near one of three entrances.
    Level 1 column identification, suspended directional sign and parking office located near one of three entrances.
  • Parking office greets patrons with "Welcome" graphics and regulatory and safety signage.
    Parking office greets patrons with "Welcome" graphics and regulatory and safety signage.
  • Level 2 column identification, suspended directional sign and secondary elevator bank in the rear of the floor.
    Level 2 column identification, suspended directional sign and secondary elevator bank in the rear of the floor.
  • Level 3 column identification and suspended Do Not Enter sign.
    Level 3 column identification and suspended Do Not Enter sign.
  • Level 4 column identification, suspended directional sign and secondary elevator bank in the rear of the floor.
    Level 4 column identification, suspended directional sign and secondary elevator bank in the rear of the floor.
  • Secondary elevator banks coordinate with each level color and includes the branded scroll pattern.
    Secondary elevator banks coordinate with each level color and includes the branded scroll pattern.
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Playhouse Square
Garage Signage & Wayfinding

Playhouse Square is America’s largest performing arts center outside of New York City. The bustling entertainment district in downtown Cleveland attracts more than one million guests per year.

For many visitors, the 5-story garage, with an interior walkway to all the theaters, is the first point of contact. Our design team was engaged to revitalize the interior space and make a great first impression. Each floor covers 46,500 sq. ft.

We developed a completely new wayfinding and signage system that included visual elements from the district’s brand. Each level was transformed into a welcoming, colorful and memorable space.

The result is streamlined and elegant.

Project Recognition

Graphic Design USA (2016)

American Graphic Design Award for Wayfinding & Signage Design

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