• The Vitamix red reaches across the façade as a brand statement announcing the entrance.
    The Vitamix red reaches across the façade as a brand statement announcing the entrance.
  • Visitors are greeted with a Vitamix red dimensional "Welcome" when approaching the main entrance.
    Visitors are greeted with a Vitamix red dimensional "Welcome" when approaching the main entrance.
  • The Vitamix "vortex" illuminates with a soft glow from behind the iconic shape in the evening hours.
    The Vitamix "vortex" illuminates with a soft glow from behind the iconic shape in the evening hours.
  • The company's Mission is highlighted above the visitor seating area in the Main Lobby.
    The company's Mission is highlighted above the visitor seating area in the Main Lobby.
  • The Guiding Principles are located in another area of the Main Lobby.
    The Guiding Principles are located in another area of the Main Lobby.
  • Vitamix red frames the entrance to the Ruth Barnard Culinary Center.
    Vitamix red frames the entrance to the Ruth Barnard Culinary Center.
  • The John K. Barnard Innovation Center reveals Vitamix red supporting the innovation taking place there.
    The John K. Barnard Innovation Center reveals Vitamix red supporting the innovation taking place there.
  • Vitamix values appear on offices and conference rooms to inspire and provide privacy.
    Vitamix values appear on offices and conference rooms to inspire and provide privacy.
  • Culinary-inspired quotes appear on office windows to inspire and provide privacy.
    Culinary-inspired quotes appear on office windows to inspire and provide privacy.
  • Meeting spaces are identified while inspiring and providing privacy.
    Meeting spaces are identified while inspiring and providing privacy.

Vitamix World Headquarters
Exterior & Interior Signage

Upon arrival at the Vitamix World Headquarters, visitors are greeted with Vitamix red reaching across the three-story façade and framing the main entrance. This bold gesture can even be seen through the trees.

Proceeding into the site, an illuminated “Welcome” sign is located on a stone wall that frames a 90-year-old oak tree that was on the site when the founding family located there.

Once inside the Vitamix main lobby, our firm employed a palette of metallic finishes for custom signage designed to announce the mission, vision and values of the company. Special spaces are signed using Vitamix red. Faux etched vinyl is applied to the glass of the conference rooms and interior walkways to inspire and provide privacy.