• The Vitamix "vortex" glows while Vitamix red reaches across the façade and frames the entrance.
    The Vitamix "vortex" glows while Vitamix red reaches across the façade and frames the entrance.
  • The open main lobby invites visitors to explore and a demonstration area provides Vitamix smoothie
samples.
    The open main lobby invites visitors to explore and a demonstration area provides Vitamix smoothie samples.
  • Current recognition and news frame the digital media featuring CEO, Jodi Berg.
    Current recognition and news frame the digital media featuring CEO, Jodi Berg.
  • The "welcome" wall and historical timeline introduces visitors to Vitamix. The back-lit timeline flanks the entrance to the new addition. One is 7 ft. long and the other is 12 ft. long.
    The "welcome" wall and historical timeline introduces visitors to Vitamix. The back-lit timeline flanks the entrance to the new addition. One is 7 ft. long and the other is 12 ft. long.
  • The back-lit historical timeline highlights the 96-year-old, family-owned company.
    The back-lit historical timeline highlights the 96-year-old, family-owned company.
  • Four generations of leaders are featured in custom-designed shadow boxes.
    Four generations of leaders are featured in custom-designed shadow boxes.
  • Each shadow box contains an account of the leader's life, personal items and a Vitamix unit of the era.
    Each shadow box contains an account of the leader's life, personal items and a Vitamix unit of the era.
  • The Vitamix Mission, Vision and Values are positioned for all to see.
    The Vitamix Mission, Vision and Values are positioned for all to see.
  • The heart of the first floor is a custom designed, 2,000 sq. ft. commercial kitchen visible through a glass wall.
    The heart of the first floor is a custom designed, 2,000 sq. ft. commercial kitchen visible through a glass wall.
  • The entrance to the Ruth Barnard Culinary Center showcases a Vitamix commercial and household blender.
    The entrance to the Ruth Barnard Culinary Center showcases a Vitamix commercial and household blender.
  • The Vitamix red entrance continues inside. Visitors can see and participate in demonstrations.
    The Vitamix red entrance continues inside. Visitors can see and participate in demonstrations.
  • The Culinary Center also contains ample workspace for recipe developers.
    The Culinary Center also contains ample workspace for recipe developers.
  • The boardroom features the evolution of Vitamix blenders over 60 years to the present, leading to a current unit elegantly displayed on a pedestal.
    The boardroom features the evolution of Vitamix blenders over 60 years to the present, leading to a current unit elegantly displayed on a pedestal.
  • The Innovation Center is named for John Barnard, the fourth leader and current Executive Chairman.
    The Innovation Center is named for John Barnard, the fourth leader and current Executive Chairman.
  • An exhibit features John Barnard's strengths and patented Vitamix designs.
    An exhibit features John Barnard's strengths and patented Vitamix designs.

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Vitamix World Headquarters

Vitamix is a 4th generation, family-owned manufacturer of high-performance blending equipment. As the result of incredible growth, we helped our client with branding a major 3-story headquarters expansion. This begins with a visual statement of Vitamix red, powerfully reaching across the façade and framing the main entrance.

Visitors are greeted in the new main lobby by the CEO, Jodi Berg via an interactive touchscreen. Vitamix’s mission, vision and values support the 96-year legacy showcased with an historic timeline. Four shadow boxes feature the four previous leaders.

The brand is expressed throughout the interior including collaborative meeting spaces and a state-of-the-art culinary center named for Ruth Barnard, the wife of Bill Barnard. Bill, the second leader of Vitamix, was the son of the founder.

 

Project Recognition

NAIOP Northeast Ohio (2014)

Award of Excellence – Office Architectural Design

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