• "Wes" provides a focus at the end of the walkway to keep visitors walking.
    "Wes" provides a focus at the end of the walkway to keep visitors walking.
  • The illuminated header acknowledges the donor, Westfield Insurance. A calendar of events complement "Wes" and the iPad.
    The illuminated header acknowledges the donor, Westfield Insurance. A calendar of events complement "Wes" and the iPad.
  • "Wes" invites the visitor to use the iPad and select from "Day" or "Night" content   -- or download the district map.
    "Wes" invites the visitor to use the iPad and select from "Day" or "Night" content -- or download the district map.
  • "Wes" provides comments as the visitor selects from a list of Playhouse Square district attractions.
    "Wes" provides comments as the visitor selects from a list of Playhouse Square district attractions.
  • All of the Playhouse Square district restaurants' information is available for download.
    All of the Playhouse Square district restaurants' information is available for download.
  • Visitors can learn more about  Playhouse Square and the theaters.
    Visitors can learn more about Playhouse Square and the theaters.
  • Fun Facts are available for each theater.
    Fun Facts are available for each theater.
  • The visitor can sign up for the Playhouse Square newsletter.
    The visitor can sign up for the Playhouse Square newsletter.

Playhouse Square
Interactive Virtual Greeter

Playhouse Square is America’s largest performing arts center outside of New York City. The bustling entertainment district in downtown Cleveland attracts more than one million guests per year.

Many visitors park in the adjacent garage and come through an interior walkway that leads to all theaters and restaurants in the district.

Our firm worked with our digital partner to create a unique, virtual greeter, “Wes” located at the end of the walkway. Through the use of creative video, intelligent scripting and an iPad with robust content, Wes engages with the visitor to provide an expanded and memorable experience.