Playhouse Square is America’s largest performing arts center outside of New York City. The bustling entertainment district in downtown Cleveland attracts more than one million guests per year.
Many visitors park in the adjacent garage and come through an interior walkway that leads to all theaters and restaurants in the district.
Our firm worked with our digital partner to create a unique, virtual greeter, “Wes” located at the end of the walkway. Through the use of creative video, intelligent scripting and an iPad with robust content, Wes engages with the visitor to provide an expanded and memorable experience.