• An opening animation features all product lines and a gallery of inspirations.
    An opening animation features all product lines and a gallery of inspirations.
  • Consumers choose the product and the finishes, colors and advantages are shown in real home environments.
    Consumers choose the product and the finishes, colors and advantages are shown in real home environments.
  • James Hardie's unique color technology allows customers to choose a swatch and see how it looks on a home.
    James Hardie's unique color technology allows customers to choose a swatch and see how it looks on a home.
  • The Gallery shows actual homes using James Hardie products.
    The Gallery shows actual homes using James Hardie products.
  • The branded James Hardie free-standing kiosk contains the touch screen monitor, actual material samples and product literature.
    The branded James Hardie free-standing kiosk contains the touch screen monitor, actual material samples and product literature.

James Hardie
Interactive Customer Experience

James Hardie, the world leader in fiber cement siding, was asked by one of their big-box store customers to explore placing an interactive experience for consumers shopping in the site.

Our design team worked with the James Hardie marketing director to create a branded, interactive presentation showcasing their products.

The consumer was required to sign in, provide contact information and an overview of their home project. This information was available in real time and also stored in the Cloud. Local James Hardie sales representatives followed up, assuring one-on-one service.

The presentation was also formatted for handheld tablets used by James Hardie sales representatives.

View the James Hardie Presentation