• Three generations of leaders are featured in custom-designed shadow boxes. The current CEO is 4th generation family leader and she is featured in several exhibit areas in the main lobby.
    Three generations of leaders are featured in custom-designed shadow boxes. The current CEO is 4th generation family leader and she is featured in several exhibit areas in the main lobby.
  • Vitamix founder William “Papa” G. Barnard and his son William G. “Bill” Barnard II.
    Vitamix founder William “Papa” G. Barnard and his son William G. “Bill” Barnard II.
  • Bill’s son, William “Grover” Barnard III and his brother, John K. Barnard.
    Bill’s son, William “Grover” Barnard III and his brother, John K. Barnard.
  • Close-up of the interiors show the narrative, personal objects and a Vitamix unit of the era.
    Close-up of the interiors show the narrative, personal objects and a Vitamix unit of the era.
  • The Ruth Barnard Culinary Center entrance with Vitamix product display.
    The Ruth Barnard Culinary Center entrance with Vitamix product display.
  • A pair of internally lit display boxes present Ruth's life, her focus on whole foods and her recipe development that paved the way to VItamix's global reach.
    A pair of internally lit display boxes present Ruth's life, her focus on whole foods and her recipe development that paved the way to VItamix's global reach.
  • Close-up of the exhibit with a recessed, internally lit case showing the letter from Ruth circa 1937.
    Close-up of the exhibit with a recessed, internally lit case showing the letter from Ruth circa 1937.
  • The John K. Barnard Innovation Center entrance.
    The John K. Barnard Innovation Center entrance.
  • Close-up of the exhibit wall featuring John's patent drawings and narrative supported by his vision.
    Close-up of the exhibit wall featuring John's patent drawings and narrative supported by his vision.

Vitamix World Headquarters
Leadership Commemoration

In over 95 years of business, Vitamix has had five leaders, all descendants of the company’s founder — four of them featured in the Vitamix main lobby.

The state-of-the-art kitchen, used for customer demonstrations, training and recipe development is named to honor Ruth Barnard. She was married to Bill, the son of the founder, and was primarily responsible for exploring health and wellness through whole foods prepared in the Vitamix unit.

The Innovation Center is named to honor John K. Barnard, the fourth leader of the family business and an inventor holding 18 U.S. patents.

We were proud to design the exhibit areas, complete with narrative and legacy items, that enhance the Vitamix story for employees, customers and visitors to enjoy.